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Qualitative Research in Business and Management
Ebook Free Qualitative Research in Business and Management
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Review
′An excellent and invaluable resource for those interested in conducting qualitative research in the business and management field′ - Catherine Cassell Professor of Organizational Psychology, Manchester Business School, UK ′This wonderful book corrects a multiplicity of misconceptions and gives much practical advice. I recommend it wholeheartedly not only for instructors and students of qualitative methods, but also for every business school dean, dean of research, member of a promotion and tenure committee, and member of an external review or accreditation committee′ - M. Lynne Markus, The John W. PoduskaSr. Professor of Information and Process Management, Bentley University ‘Michael Myers seems to have pulled off the almost impossible challenge of producing a research methods text book that is easy for a student to read, but is backed by sufficient scholarly references to constitute a reliable reference in the field’ Professor Cathy Urquhart Acting Head of Research MMU and Chair of Digital and Sustainable Enterprise, Manchester Metropolitan University
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About the Author
Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand. He has won numerous awards including Best Paper award for the most outstanding paper published in MIS Quarterly in 1999. He served as President of the Association for Information Systems (AIS) in 2006-2007 and is a Fellow of AIS.
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Product details
Paperback: 296 pages
Publisher: SAGE Publications Ltd; Second edition (April 5, 2013)
Language: English
ISBN-10: 0857029746
ISBN-13: 978-0857029744
Product Dimensions:
6.7 x 0.7 x 9.5 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
4 customer reviews
Amazon Best Sellers Rank:
#1,239,776 in Books (See Top 100 in Books)
It is a good book for an introduction to qualitative research in business and management. If you are a new research student both master and PhD, this book is good for you. It however, is not suitable for you when you want to go deep down in a particular method and technique of analysis. It does not cover critical realism as a paradigm in this book. However, it is easy to read and understand unlike some methodology books; this is the very strong point of the book.
Required reading if performing a doctoral research as the book describes the various research methods.
I love it.
Awesome
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